- Hsin-Mei Sun: Department of Psychology, North Dakota State University, Fargo, ND 58105, USA. mei.sun@ndsu.edu
Context affects multiple cognitive and perceptual processes. In the present study, we asked how the context of a set of faces would affect the perception of a target face's race in two distinct tasks. In Experiments 1 and 2, participants categorized target faces according to perceived racial category (Black or White). In Experiment 1, the target face was presented alone or with Black or White flanker faces. The orientation of flanker faces was also manipulated to investigate how face inversion effect would interact with the influences of flanker faces on the target face. The results showed that participants were more likely to categorize the target face as White when it was surrounded by inverted White faces (an assimilation effect). Experiment 2 further examined how different aspects of the visual context would affect the perception of the target face by manipulating flanker faces' shape and pigmentation, as well as their orientation. The results showed that flanker faces' shape and pigmentation affected the perception of the target face differently. While shape elicited a contrast effect, pigmentation appeared to be assimilative. These novel findings suggest that the perceived race of a face is modulated by the appearance of other faces and their distinct shape and pigmentation properties. However, the contrast and assimilation effects elicited by flanker faces' shape and pigmentation may be specific to race categorization, since the same stimuli used in a delayed matching task (Experiment 3) revealed that flanker pigmentation induced a contrast effect on the perception of target pigmentation.