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Journal of consumer health on the Internet
Oct 01, 2013;17 (4): 353-361.

A social-media based HIV prevention intervention using peer leaders.

Sean D Young, Mindy Zhao, Kevin Teiu, Justin Kwok, Harkiran Gill, Navkiranjit Gill
Author Information
  1. Sean D Young: Department of Family Medicine, David Geffen School of Medicine, UCLA, Los Angeles, CA.
  2. Mindy Zhao: International Development Studies Interdepartmental Program, University of California, Los Angeles.
  3. Kevin Teiu: Department of Biostatistics, University of California, Los Angeles.
  4. Justin Kwok: International Development Studies Interdepartmental Program, University of California, Los Angeles.
  5. Harkiran Gill: Department of Health Sciences, California State University, San Bernadino.
  6. Navkiranjit Gill: Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University.
PMID: 24526928 DOI: 10.1080/15398285.2013.833445

Abstract

This study seeks to investigate qualities of peer leaders in a social media-based peer-led HIV intervention. African American and Latino men who have sex with men (MSM) peer leaders were recruited through online/offline methods. They were required to have experience with health communication and social media. Over 57% of reported using social networking for seeking sex partners within 3 months. Over 53% spent over 3 hours per week online and about 53% of peer leaders had fewer than 200 Facebook friends. Results suggest that peer leaders can be recruited for social media-based health interventions. Qualities of peer leaders are discussed.

Keywords

African American MSM HIV prevention Latino MSM peer health leaders social-media

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Grants

  1. K01 MH090884/NIMH NIH HHS
  2. P30 MH058107/NIMH NIH HHS
Journal Article
Article has an altmetric score of 2

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