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American journal of health behavior
Sep, 2014;38 (5): 755-64.

Women's perspectives on smoking and pregnancy and graphic warning labels.

Denise M Levis, Brenda Stone-Wiggins, Michelle O'Hegarty, Van T Tong, Kara N D Polen, Cynthia H Cassell, Mary Council
Author Information
  1. Denise M Levis: Centers for Disease Control and Prevention, Division of Birth Defects and Developmental Disabilities, Atlanta, GA, USA. igc1@cdc.gov.
  2. Brenda Stone-Wiggins: RTI International, Public Health Research Division, Research Triangle Park, NC, USA.
  3. Michelle O'Hegarty: Centers for Disease Control and Prevention, Office on Smoking and Health, Atlanta, GA, USA.
  4. Van T Tong: Centers for Disease Control and Prevention, Division of Reproductive Health, Atlanta, GA, USA.
  5. Kara N D Polen: Centers for Disease Control and Prevention, Division of Birth Defects and Developmental Disabilities, Atlanta, GA, USA.
  6. Cynthia H Cassell: Centers for Disease Control and Prevention, Division of Birth Defects and Developmental Disabilities, Atlanta, GA, USA.
  7. Mary Council: RTI International, Public Health Research Division, Research Triangle Park, NC, USA.
PMID: 24933145 DOI: 10.5993/AJHB.38.5.13

Abstract

OBJECTIVES: To explore women's knowledge, attitudes, and beliefs about adverse outcomes associated with smoking during pregnancy and which outcomes might motivate cessation; to explore reactions to graphic warnings depicting 2 adverse outcomes.
METHODS: Twelve focus groups were conducted with women of childbearing age who were current smokers.
RESULTS: Participants had low to moderate awareness of many outcomes and believed it was acceptable to smoke in the first trimester before knowledge of pregnancy. Perceived susceptibility to outcomes was low. Motivators included risk-focused information, especially serious risks to the baby (eg, stillbirth, SIDS). Graphic warnings produced strong reactions, especially the warning with a real photo.
CONCLUSIONS: Despite barriers to reducing rates of smoking during pregnancy, educational information and photos depicting babies' risks could motivate women to quit.

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Grants

  1. CC999999/Intramural CDC HHS

MeSH Term

Adult
Female
Focus Groups
Health Knowledge, Attitudes, Practice
Humans
Motivation
Pregnancy
Pregnancy Trimester, First
Pregnant People
Product Labeling
Risk Factors
Smoking
Smoking Cessation
Women's Health
Journal Article
Article has an altmetric score of 3

Word Cloud

Created with Highcharts 10.0.0outcomespregnancysmokingexploreknowledgeadversemotivatereactionsgraphicwarningsdepictingwomenlowinformationespeciallyriskswarningOBJECTIVES:women'sattitudesbeliefsassociatedmightcessation2METHODS:TwelvefocusgroupsconductedchildbearingagecurrentsmokersRESULTS:ParticipantsmoderateawarenessmanybelievedacceptablesmokefirsttrimesterPerceivedsusceptibilityMotivatorsincludedrisk-focusedseriousbabyegstillbirthSIDSGraphicproducedstrongrealphotoCONCLUSIONS:Despitebarriersreducingrateseducationalphotosbabies'quitWomen'sperspectiveslabels

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