The goal of the present study was to identify whether children recognize the gender stereotypes prevalent within the increasingly popular princess, prince, and superhero characters. Interviews with 126 children from the northeast region of the Unites States (3-11 years old) indicated that children recognized the gender-typed personality traits of princesses, princes, and superheroes, with older children holding more gender-typed cognitions about the characters. Children's own-schemas (i.e., beliefs that apply to themselves) and superordinate schemas (i.e., include beliefs about others' preferences and behaviors) for the characters were mostly gender typed and congruent. Older children gender-typed princesses as for girls more than younger children, whereas older children considered superheroes to be for boys and girls more than younger children did. Older children also considered the characters to be for them less, potentially reducing the negative implications of exposure to gender-typed messages associated with the characters. Individual differences exist in children's perceptions of these fictional characters, with children's own androgyny being positively correlated with their perceptions of princesses' androgyny levels. Further, girls were more flexible in their stereotyping of princesses, noting they were "for girls and boys" more. The authors discuss the results' practical and theoretical implications.
