Sources of Awareness of JUUL E-cigarettes in 2 Surveys of Adults in the United States.
Meghan Bridgid Moran, Julia Cen Chen-Sankey, Andy Sl Tan, Samir Soneji, Stella J Lee, Kelvin Choi
Author Information
Meghan Bridgid Moran: Assistant Professor, Department of Health, Behavior and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD;, Email: mmoran22@jhu.edu.
Julia Cen Chen-Sankey: Post-doctoral Fellow, Division of Intramural Research, National Institute on Minority Health and Health Disparities, Bethesda, MD.
Andy Sl Tan: Assistant Professor, Division of Population Sciences, Dana-Farber Cancer Institute, Boston, MA.
Samir Soneji: Associate Professor, Geisel School of Medicine at Dartmouth, The Dartmouth Institute for Health Policy & Clinical Practice, Lebanon, NH.
Stella J Lee: Research Fellow, Division of Population Sciences, Dana-Farber Cancer Institute, Boston, MA.
Kelvin Choi: Stadtman Investigator, Division of Intramural Research, National Institute on Minority Health and Health Disparities, Bethesda, MD.
Since their introduction in 2015, JUUL e-cigarettes have gained >60% of the United States (US) 2018 retail market share among branded e-cigarette companies. The sources through which consumers learn about JUUL e-cigarettes is not known. We assessed the sources of awareness about JUUL through 2 cross-sectional surveys of US adults (Survey 1: 502 18-24 year-olds; Survey 2: 803 smokers age 18+). Primary measures were awareness of JUUL and sources through which participants learned about JUUL. Awareness of JUUL was greater among smokers and younger adults (age <30). Common sources of awareness were advertisements, news, and word-of-mouth. This study is the first to identify sources through which never, non-current ever, and current smokers learned about JUUL e-cigarettes. Regulatory efforts and educational interventions may opt to focus on these channels.
