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Nov 15, 2019;7 (4):

Robot Helps When Robot Fits: Examining the Role of Baby Robots in Fertility Promotion.

Yao Song, Zhenzhen Qin, Tao Kang, Yang Jin
Author Information
  1. Yao Song: School of Design, The Hong Kong Polytechnic University, Hung Hom, Hong Kong 00852, China.
  2. Zhenzhen Qin: School of Journalism and Communication, Anhui Normal University, Wuhu 241002, China.
  3. Tao Kang: Wuhu Media Group, Wuhu 241001, China.
  4. Yang Jin: General Affairs Department, Anhui College of Traditional Chinese Medicine, Wuhu 241002, China.
PMID: 31731623 DOI: 10.3390/healthcare7040147

Abstract

Considering China is facing a precipitous decline in its population, there is an emerging trend of developing baby robots to encourage people's willingness to become "parents". Based on the decomposed theory of planned behavior and the theory of uncanny valley, this study empirically investigated whether a baby robot could perform as a prominent antecedent of fertility intention in China, and how this relates to its visual appearance. Consistent with prior research, the current study used a between-subjects design to show (1) a baby robot could significantly improve people's fertility attitude through temporal visual stimulation; (2) fertility attitude, subjective norms from peers, and perceived behavioral control of finance could significantly contribute to fertility intention. Theoretical contributions and implications are discussed in this study.

Keywords

China fertility intention perceived behavioral control social robot subjective norms

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Journal Article

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