- Lindsey Jorgensen: Department of Communication Sciences and Disorders, University of South Dakota, Vermillion, South Dakota.
- Michelle Novak: Department of Communication Sciences and Disorders, University of South Dakota, Vermillion, South Dakota.
In the field of audiology, change is inevitable: changes in technologies with hearing devices, changes in consumer knowledge, and changes in consumer-driven solutions. With these changes, the audiologist must adapt to meet the needs of the consumer. There are potential predictors that the audiologist could use to determine who is more likely to pursue and use amplification; by using these data, the audiologists may increase their productivity and increase patient satisfaction. The goal of this article is to investigate the MarkeTrak 10 (MT10) data to determine the trends in adoption and use of hearing aids as well as examine predictive factors that can be used to determine hearing aid adoption.