The environmentally friendly electrokinetic process was investigated using model contaminated soil with Pb and humic acid. Although humic acid has a negative charge, it moved toward the cathode side by electroosmotic flow. The removal efficiency of Pb from model contaminated soil was 48.0% under 1 V/cm of the potential gradient after 72 h of operation, while it improved to 72.6% with humic acid. These results indicated that humic acid has high potential for application in the environmentally friendly remediation of soil.