- Janine Williamson: University of South Australia Business School, Australia.
- Najmeh Hassanli: University of Technology Sydney Business School, Centre for Business and Social Innovation, PO Box 123, Broadway NSW 2007, Australia.
This study examines experiential loyalty in the context of local food consumption by domestic leisure tourists. A conceptual framework is developed to understand factors which increase tourists' propensity to exhibit experiential loyalty. Relationships between independent factors and the dependent variable of experiential loyalty are examined using a binary logistic regression model. The centrality of local food to tourists is the most important factor in increasing experiential loyalty, although cultural motivation and satisfaction are also predictors. The results provide insights for government and private tourism enterprises, with practical recommendations outlined.