- Raymond A Mar: York University, Canada. ORCID
Adult attachment influences how people engage with stories, in terms of how immersed or transported they become into these narratives and the tendency to form close bonds with characters. This likely stems from the ability of stories and story characters to provide interpersonal intimacy without the threat of rejection. In Study 1, we expand on this work to examine how attachment relates to two previously uninvestigated aspects of character engagement: character identification and parasocial interactions. Taking a statistically conservative approach, controlling for broader traits, we demonstrate that the attachment dimensions of anxiety and avoidance differentially predict these forms of character engagement. A high-powered, pre-registered, Study 2 follows up on these results by examining the types of characters that are most appealing, based on one's attachment orientation. Together, these studies demonstrate that attachment plays an essential role in both how we engage with characters and the types of characters to whom we are attracted.