Truth of dare: The principles of storytelling in Ophthalmology services - review.

Consuela-Mădălina Gheorghe, Victor Lorin Purcărea, Iuliana-Raluca Gheorghe
Author Information
  1. Consuela-Mădălina Gheorghe: Department of Marketing and Medical Technology, "Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania.
  2. Victor Lorin Purcărea: Department of Marketing and Medical Technology, "Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania.
  3. Iuliana-Raluca Gheorghe: Department of Marketing and Medical Technology, "Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania.

Abstract

Storytelling has been long researched in literature and its benefits have been acknowledged. Recently, storytelling has widely been used in health care and has proved to be very helpful in health education. However, the impact of storytelling in several medical specialties has not been investigated. The aim of this paper was to highlight the benefits of using storytelling in Ophthalmology. As technology evolved, storytelling has been transformed into digital storytelling with more benefits for both health care consumers and health care providers. Apart from promoting a constant health education, digital storytelling offers the opportunity to raise the health care consumers' awareness on a specific ophthalmologic disease, and identify proper methods to prevent it, as well as identify the risk factors accordingly.

Keywords

References

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MeSH Term

Communication
Humans
Narration
Ophthalmology

Word Cloud

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