Empathic Narrative of Online Political Communication.

Yuqi Wang, Lihong Lu, Zhibo Zhou, Jing Zhu
Author Information
  1. Yuqi Wang: School of Humanities, Jiangxi University of Finance and Economics, Nanchang, China.
  2. Lihong Lu: College of Modern Economics and Management, Jiangxi University of Finance and Economics, Nanchang, China.
  3. Zhibo Zhou: School of Humanities, Jiangxi University of Finance and Economics, Nanchang, China.
  4. Jing Zhu: School of Business Administration, Guangdong University of Finance and Economics, Guangzhou, China.

Abstract

With the rapid development of the Internet, political culture plays an increasingly prominent role in ethical guidance and value orientation, and the intergenerational inheritance of political culture in various countries needs to be carried out in a sophisticated way. From the perspective of empathic narrative, this study applies the network text analysis method to detect the cultural communication regularities to the contemporary young adults in online political communication and explores contemporary young adults' perception of online political culture through empirical analysis. Moreover, it proposes the empathic narrative logic of online political communication by comparing the existing communication elements and the urgently needed communication elements. Our findings suggest that we need to deepen the cognitive empathy, stabilize the emotional empathy, and adjust the emotional bias in online political communication.

Keywords

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Word Cloud

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