During the last decade, Internet has become an essential element in Marketing due to the benefits that come along with it, especially, in services that may promote and distribute products and services easily. In scientific literature, any activity that involved on online selling of a product or a service was classified as being e-commerce. In the last few years, since the pandemic started, many sellers had to find innovative distribution methods by implementing the principles of Affiliate Marketing (AM). Unfortunately, the implementation of AM principles in health care services has not gained too much attention because there are not so many specialists who would identify AM guidelines and take into consideration the full potential of this form of Marketing. The aim of this review was to investigate the existing literature on health care services and Affiliate Marketing and to assess whether the principles of AM might be successfully applied in health care services, with a specific interest in Ophthalmology products.
