Behavioral Segmentation for Enhanced Peer-to-Peer Patient Education.

Alessia Paglialonga, Rebecca Theal, David Barber, Robert Kyba, Aziz Guergachi, Karim Keshavjee
Author Information
  1. Alessia Paglialonga: National Research Council of Italy (CNR) IEIIT Institute, Milan, Italy.
  2. Rebecca Theal: Department of Family Medicine, Queen's University, Kingston, Canada.
  3. David Barber: Department of Family Medicine, Queen's University, Kingston, Canada.
  4. Robert Kyba: Strategic Global Counsel, Toronto, Canada.
  5. Aziz Guergachi: Ryerson University, Ted Rogers School of Management, Toronto, Canada.
  6. Karim Keshavjee: Institute of Health Policy, Management and Evaluation, University of Toronto, Canada.

Abstract

The aim of this study was to develop a peer-to-peer virtual intervention for patients with type 2 diabetes from different segments: patients who take several medications (medication group), patients who do not take diabetes medications (lifestyle group), and a mixed group. Preliminary results showed that patients in the lifestyle group were interested in preventive strategies, reporting better learning experience and higher motivation than those in the medication group. Future research is needed to design approaches tailored to patients in the medication group.

Keywords

MeSH Term

Diabetes Mellitus, Type 2
Humans
Medication Adherence
Motivation
Patient Education as Topic
Peer Group

Word Cloud

Created with Highcharts 10.0.0grouppatientsdiabetesmedicationpeer-to-peertype2takemedicationslifestyleaimstudydevelopvirtualinterventiondifferentsegments:severalmixedPreliminaryresultsshowedinterestedpreventivestrategiesreportingbetterlearningexperiencehighermotivationFutureresearchneededdesignapproachestailoredBehavioralSegmentationEnhancedPeer-to-PeerPatientEducationbehavioralsegmentationsupport

Similar Articles

Cited By