Travel despite the COVID-19 pandemic: Implications for tourism recovery.

Hongbo Liu, Bingjie Liu-Lastres, Li Zeng, Holly Donohoe
Author Information
  1. Hongbo Liu: School of Hospitality and Tourism Management, University of Surrey, Surrey, United Kingdom.
  2. Bingjie Liu-Lastres: Department of Tourism, Event and Sport Management, Indiana University-Purdue University Indianapolis, Indianapolis, IN, United States.
  3. Li Zeng: College of History, Culture and Tourism, Jiangxi Normal University, Nanchang, China.
  4. Holly Donohoe: Flagler College, Saint Augustine, Florida, FL, United States.

Abstract

The COVID-19 pandemic has devastated the global tourism industry. This study explores why some Chinese residents travel during the pandemic. A mixed-methods research design was adopted, guided by the health belief model and relevant literature. Through 21 interviews with Chinese tourists who took an overnight leisure trip in May 2020, and a national survey among Chinese residents, this study explored factors influencing Chinese residents' travel-related decisions and behaviors during the pandemic. Results outline the influences of health beliefs, government trust, past travel experience, and psychological capital on tourists' risk-reduction behaviors. Theoretical and practical implications are provided regarding tourism recovery during pandemics.

Keywords

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