Martin Conway's influential theorising about the self-memory system (Conway, M. A., & Pleydell-Pearce, C. W. (2000). The construction of autobiographical memories in the self-memory system. , (2), 261-288) illuminated how the "working self" influences the construction of autobiographical memories. Moreover, his constructive view of self and memory is compatible with the occurrence of various kinds of errors and distortions in remembering. Here we consider one of the "seven sins" of memory (Schacter, D. L. (2021). . Houghton Mifflin Harcourt) that we believe is most closely related to the operation of Conway's self-memory system: bias, which refers to the role of current knowledge, beliefs, and feelings in shaping and sometimes distorting memories for past experiences and attitudes. More specifically, we discuss recent research on three forms of bias - consistency, self-enhancing, and positivity biases - that illuminate their role in influencing how people remember the past and also imagine the future. We consider both theoretical and applied aspects of these biases and, consistent with Conway's perspective, argue that despite sometimes contributing to inaccuracies, bias also serves adaptive functions.
