#Putkids1st: Health Professionals Using Social Media for Public Policy Advocacy-From Collective Action to Connective Action.

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Charles Wood, Pierangelo Rosati, Theo Lynn

Author Information

Charles Wood: Collins College of Business, The University of Tulsa, Tulsa, OK 74104, USA. ORCID
Pierangelo Rosati: J.E. Cairnes School of Business and Economics, University of Galway, H91 YK8V Galway, Ireland. ORCID
Theo Lynn: Irish Institute of Digital Business, Dublin City University, D09 RFK0 Dublin, Ireland. ORCID

PMID: 37628342 DOI: 10.3390/children10081343

This study examines public policy advocacy by pediatricians and other health professionals in the hashtag community: #putkids1st. The study explores 4321 tweets that feature the hashtag, generated by 1231 unique users largely drawn from the American Association of Pediatricians and its members. The data are used to explore the structural dynamics of the hashtag community, the role of homophily, and to test a source-message framework to predict and recommendations to help improve engagement and retransmission of professional health advocacy messages.

#putkids1st electronic word of mouth healthcare pediatricians professional organizations public policy advocacy

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Journal Article

OpenLB
Open Library of Bioscience