This study explored the emotional and cognitive dimensions associated with technical fouls (TFs) in basketball coaching. Using in-depth interviews with Israeli first-division basketball coaches, we aimed to uncover the emotional and cognitive intricacies involved in TFs. Through rigorous thematic content analysis, we delved into coaches' ability to perceive and manipulate psychological momentum on the court. We revealed that coaches intentionally use TFs as strategic tools. TFs were employed to elicit specific emotional responses and cognitive shifts in players, affecting their emotional states, arousal levels, motivation, and overall team performance. However, coaches approached TFs with caution due to the associated emotional and cognitive risks. They carefully weighed potential benefits against unforeseen consequences in their decision-making. Furthermore, our research highlighted coaches' belief in the immediate positive impact of TFs on referee decisions, underscoring the interplay between emotional influence and strategic advantage. Nevertheless, this advantage was perceived as short-lived, emphasizing that TFs are a two-edged sword with unpredictable outcomes.
