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Prevention science : the official journal of the Society for Prevention Research
Aug, 2024;25 (6): 898-909.

Implementation and Evaluation of a Multi-level, Place-Based Tobacco Prevention and Control Program at a Minority-Serving Institution in Texas.

Brad Love, Rosemary Coffman, Charulata Ghosh, Jennifer Cofer, Alex N Hurst, Katherine Oestman, Mayra Aquino, Lauren Kriss, Mansi Shah, Gerold Dermid, Margaret Raber, Ernest Hawk, Michael T Walsh, Ruth Rechis
Author Information
  1. Brad Love: Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX, USA.
  2. Rosemary Coffman: Lee College, Baytown, TX, USA.
  3. Charulata Ghosh: Center for Health Communication, The University of Texas at Austin, Austin, TX, USA. charulata.ghosh@austin.utexas.edu. ORCID
  4. Jennifer Cofer: Department of Behavioral Science, The University of Texas MD Anderson Cancer Center, Houston, TX, USA.
  5. Alex N Hurst: Department of Behavioral Science, The University of Texas MD Anderson Cancer Center, Houston, TX, USA.
  6. Katherine Oestman: Cancer Prevention and Control Platform, The University of Texas MD Anderson Cancer Center, Houston, TX, USA.
  7. Mayra Aquino: Cancer Prevention and Control Platform, The University of Texas MD Anderson Cancer Center, Houston, TX, USA.
  8. Lauren Kriss: Center for Health Communication, The University of Texas at Austin, Austin, TX, USA.
  9. Mansi Shah: Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX, USA.
  10. Gerold Dermid: Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX, USA.
  11. Margaret Raber: Department of Health Disparities Research, The University of Texas MD Anderson Cancer Center, Houston, TX, USA.
  12. Ernest Hawk: Division of Cancer Prevention and Population Sciences, The University of Texas MD Anderson Cancer Center, Houston, TX, USA.
  13. Michael T Walsh: Cancer Prevention and Control Platform, The University of Texas MD Anderson Cancer Center, Houston, TX, USA.
  14. Ruth Rechis: Cancer Prevention and Control Platform, The University of Texas MD Anderson Cancer Center, Houston, TX, USA.
PMID: 39060839 DOI: 10.1007/s11121-024-01708-4

Abstract

Multi-level, place-based interventions have proven effective at promoting a range of health behaviors, including tobacco control and discouraging the uptake of tobacco products. This paper describes the implementation and impact of a 3-year, multi-level tobacco prevention and control program at a community-college minority-serving institution (MSI) on the Texas Gulf Coast within the context of a broader multi-sector, cross-functional health coalition. The intervention studied included a tobacco-free policy, a large-scale communication campaign highlighting parts of the intervention and prevention and cessation resources. The intervention was bolstered by the support of a community-led Steering Committee and tobacco control experts. Results from the first 3 years of implementation show that tobacco-free policies were largely supported by community members, awareness of the policy increased over time, and tobacco prevention and cessation resources were successfully embedded into campus norms. This multi-component approach shows how a community college was able to effectively reach students and staff on their campus to increase awareness of both the campus tobacco-free policy and the availability of tobacco prevention and cessation resources. Additionally, it also offers lessons for future tobacco prevention and control work in higher education.

Keywords

Cancer prevention Community intervention Health communication Place-based intervention Tobacco cessation

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MeSH Term

Texas
Humans
Minority Groups
Smoking Prevention
Program Evaluation
Universities
Female
Male
Adult
Health Promotion
Smoking Cessation
Young Adult
Journal Article

Word Cloud

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