The dissociation between conscious and unconscious perception is one of the most relevant issues in the study of human cognition. While there is evidence suggesting that some stimuli might be unconsciously processed up to its meaning (e.g., high-level stimulus processing), some authors claim that most results on the processing of subliminal stimuli can be explained by a mixture of methodological artefacts and questionable assumptions about what can be considered non-conscious. Particularly, one of the most controversial topics involves the method by which the awareness of the stimuli is assessed. To address this question, we introduced an integrative approach to assess the extent to which masked hierarchical stimuli (i.e., global shapes composed of local elements) can be processed in the absence of awareness. We combined a priming task where participants had to report global or local shapes, with the use of subjective and objective awareness measures collected either in a separate block (offline), or trial-by-trial during the main task (online). The unconscious processing of the masked primes was then evaluated through two different novel model-based methods: a Bayesian and a General Recognition Theory modeling approach. Despite the high correlation between awareness measures, our results show that the use of alternative approaches based on different theoretical assumptions leads to diverging conclusions about the extent of the unconscious processing of the masked primes.
