OpenLB
Open Library of Bioscience
Advanced Search

Journal

Publication Year

1 year 3 years 5 years 10 years
2021 - 2032
202120222023
202420252026
202720282029
203020312032
2021 - 2032
202120222023
202420252026
202720282029
203020312032

Publication Type

Associated Data

Found 12 results

Filters: livestreaming e-commerce

Research on the Impact of Marketing Strategy on Consumers' Impulsive Purchase Behavior in Livestreaming E-commerce.
Bing Chen, Lei Wang, Hassan Rasool, Jun Wang
Front Psychol. 2022.13:905531 Electronic-eCollection
Source:PubMed
PMID: 35783774 doi:10.3389/fpsyg.2022.905531
An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure.
Wei-Wei Dong, Yong-Qiang Wang, Jian Qin
Front Psychol. 2022.13:1019024 Electronic-eCollection
Source:PubMed
PMID: 36726500 doi:10.3389/fpsyg.2022.1019024
Antecedents and Consequences of Streamer Trust in Livestreaming Commerce.
Bowen Tian, Jinye Chen, Jie Zhang, Wei Wang, Leibao Zhang
Behav Sci (Basel). Apr 04, 2023.13(4): Electronic
Source:PubMed
PMID: 37102822 doi:10.3390/bs13040308
A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion.
Rong Zhou, Lei Tong
Front Psychol. 2022.13:903023 Electronic-eCollection
Source:PubMed
PMID: 35615168 doi:10.3389/fpsyg.2022.903023
The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model.
Shuai Ling, Can Zheng, Dongmin Cho, Yonggu Kim, Qizhen Dong
Behav Sci (Basel). Apr 12, 2024.14(4): Electronic
Source:PubMed
PMID: 38667116 doi:10.3390/bs14040320
Retailer service strategy on livestreaming platforms considering free riding behavior.
Ping Xie, Ruixia Shi, Di Xu
Ann Oper Res. Feb 10, 2023.:1-31 Print-Electronic
Source:PubMed
PMID: 36789209 doi:10.1007/s10479-023-05201-z
Unprofessional or Admirable? Determinants of Purchasing Behavior in Government Officials' Livestreamed Shopping.
Wenshan Guo, Ninghua Sun
Int J Environ Res Public Health. 10 11, 2022.19(20): Electronic
Source:PubMed
PMID: 36293653 doi:10.3390/ijerph192013073
Understanding Chinese Consumers' Livestreaming Impulsive Buying: An Stimulus-Organism-Response Perspective and the Mediating Role of Emotions and Zhong Yong Tendency.
Hongli Gao, Xinzhi Chen, Hongling Gao, Bin Yu
Front Psychol. 2022.13:881294 Electronic-eCollection
Source:PubMed
PMID: 35874407 doi:10.3389/fpsyg.2022.881294
Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception.
Zhitan Feng, Abdullah Al Mamun, Mohammad Masukujjaman, Mengling Wu, Qing Yang
Heliyon. Apr 15, 2024.10(7):e28347 Electronic-eCollection
Source:PubMed
PMID: 38560201 doi:10.1016/j.heliyon.2024.e28347
Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions.
Xueli Wang, Nadilai Aisihaer, Aihetanmujiang Aihemaiti
Front Psychol. 2022.13:1021256 Electronic-eCollection
Source:PubMed
PMID: 36438398 doi:10.3389/fpsyg.2022.1021256
0