The prospects for Homo economicus. A new fMRI study debunks the myth that we are rational-utility money maximizers.

Source: PubMed Scientific American

Jul, 2007;297 (1): 40, 42.

Michael Shermer

Author Information

PMID: 17695840 DOI: 10.1038/scientificamerican0707-40

No abstract text available.

Behavior

Brain

Decision Making

Economics

Humans

Magnetic Resonance Imaging

Risk

Journal Article

No available data.

OpenLB
Open Library of Bioscience