Divergent Routes of Health Infotainment in Changing Public Health Attitudes: A GPT-2 Analysis of Users' Responses to Health Infotainment.

Cong Wang, Han Wang, Zheng Yang, Suya Ding
Author Information
  1. Cong Wang: The School of Humanities, University of Chinese Academy of Sciences, Beijing, China.
  2. Han Wang: Department of Engineering, The National Computer Network Emergency Response Technical Team/Coordination Center of China, Beijing, China.
  3. Zheng Yang: The School of Communication, Soochow University, Suzhou, China.
  4. Suya Ding: The School of Humanities, University of Chinese Academy of Sciences, Beijing, China.

Abstract

Infotainment is an effective and widely used way of spreading health information. However, the specific mechanism of its effects remains unclear. This study analyzed 215,020 user comments under a popular health animation - the - on Bilibili.com, using the GPT-2 method. The analysis found that when faced with such an infotainment health communication text, audiences' subsequent expressions of health attitudes and related changes were limited, indicating that the effectiveness of infotainment as a means of health communication should not be overestimated. Audiences have different reactions to the health information and entertainment parts of such infotainment. The effect of health information in arousing changes in audiences' health attitudes is lower than that of the entertainment. This indicates that we need to reconsider the balance between the health information and entertainment parts involved.

Word Cloud

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