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The Australian & New Zealand journal of obstetrics & gynaecology
Mar 25, 2025;

A 2-Min Cytomegalovirus (CMV) Awareness Video Improves Pregnant Women's Knowledge and Planned Adherence to Hygiene Precautions.

Tanya Tripathi, Jotara Watson, Hayley Smithers-Sheedy, Kath Swinburn, Natalia Rode, Emma Waight, Annabel Webb, Natasha E Holmes, Hanako Stump, Antonia Shand, Lisa Hui
Author Information
  1. Tanya Tripathi: Department of Obstetrics, Gynaecology and Newborn Health, University of Melbourne, Melbourne, Victoria, Australia. ORCID
  2. Jotara Watson: Department of Obstetrics, Gynaecology and Newborn Health, University of Melbourne, Melbourne, Victoria, Australia.
  3. Hayley Smithers-Sheedy: Cerebral Palsy Alliance Research Institute, The University of Sydney, Sydney, New South Wales, Australia. ORCID
  4. Kath Swinburn: Cerebral Palsy Alliance Research Institute, The University of Sydney, Sydney, New South Wales, Australia. ORCID
  5. Natalia Rode: Department of Obstetrics, Gynaecology and Newborn Health, University of Melbourne, Melbourne, Victoria, Australia. ORCID
  6. Emma Waight: Cerebral Palsy Alliance Research Institute, The University of Sydney, Sydney, New South Wales, Australia. ORCID
  7. Annabel Webb: Cerebral Palsy Alliance Research Institute, The University of Sydney, Sydney, New South Wales, Australia. ORCID
  8. Natasha E Holmes: Department of Infectious Diseases and Immunology, Austin Health, Melbourne, Victoria, Australia. ORCID
  9. Hanako Stump: CMV Australia, Sydney, New South Wales, Australia.
  10. Antonia Shand: Faculty of Medicine and Health, University of Sydney, Sydney, New South Wales, Australia. ORCID
  11. Lisa Hui: Department of Obstetrics, Gynaecology and Newborn Health, University of Melbourne, Melbourne, Victoria, Australia. ORCID
PMID: 40130738 DOI: 10.1111/ajo.70016

Abstract

INTRODUCTION: Congenital cytomegalovirus (cCMV) is a leading infectious cause of life-long neurodevelopmental disabilities, but public awareness of CMV is low. This study evaluated a short educational video on cCMV for its acceptability and impact on pregnant women's knowledge and planned hygiene adherence.
MATERIALS AND METHODS: Participants were pregnant women recruited from an Australian tertiary maternity hospital clinic and social media (May 2023 to May 2024). Participants completed online surveys: before the video (T1), immediately after (T2), and 8���weeks later (T3). Linear mixed effects models assessed changes in knowledge and intended adherence to CMV precautions, adjusting for previous CMV education, and parity.
RESULTS: A total of n���=���296 eligible pregnant women were recruited, n���=���270 completed the T1 survey and watched the video. Participants (n���=���270) had a median age of 33���years (range: 18-43���years), 21% were multiparous and 30% had received previous CMV education. Of the 270 participants who completed the T1 survey and viewed the video, 202 (75%) and 109 (40%) completed surveys at T2 and T3 respectively. Adjusted total mean CMV knowledge scores increased significantly between T1 and T2 (+2.38; p���<���0.001) and remained higher at T3 (+2.14; p���<���0.001). Self-reported adherence to hygiene precautions improved from T1 to T2 (p���<���0.001) and were maintained for four out of five key behaviours at T3. Participants (99%) found the content valuable, and 91% agreed that CMV precautions were "easy" to follow.
CONCLUSION: A CMV education video is a simple, effective method to improve pregnant women's knowledge and planned adherence to hygiene precautions.

Keywords

cytomegalovirus developmental disability education pregnancy primary prevention

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Grants

  1. /Norman Beischer Medical Research Foundation
Journal Article

Word Cloud

Created with Highcharts 10.0.0CMVvideoT1pregnantknowledgeadherenceParticipantscompletedT2T3precautionseducationhygienep���<���0001cytomegaloviruscCMVwomen'splannedwomenrecruitedMayprevioustotaln���=���270survey+2INTRODUCTION:Congenitalleadinginfectiouscauselife-longneurodevelopmentaldisabilitiespublicawarenesslowstudyevaluatedshorteducationalacceptabilityimpactMATERIALSANDMETHODS:Australiantertiarymaternityhospitalclinicsocialmedia20232024onlinesurveys:immediately8���weekslaterLinearmixedeffectsmodelsassessedchangesintendedadjustingparityRESULTS:n���=���296eligiblewatchedmedianage33���yearsrange:18-43���years21%multiparous30%received270participantsviewed20275%10940%surveysrespectivelyAdjustedmeanscoresincreasedsignificantly38remainedhigher14Self-reportedimprovedmaintainedfourfivekeybehaviours99%foundcontentvaluable91%agreed"easy"followCONCLUSION:simpleeffectivemethodimprove2-MinCytomegalovirusAwarenessVideoImprovesPregnantWomen'sKnowledgePlannedAdherenceHygienePrecautionsdevelopmentaldisabilitypregnancyprimaryprevention

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