Anthropogenic disturbance causes biodiversity loss, and consequently the captive conservation (ex situ) of threatened animals may be an effective strategy in protecting species. We used estimated body mass, phylogenetic closeness with humans, International Union for Conservation of Nature (IUCN) conservation status, and species attractiveness scores, to examine the factors influencing the adoption likelihood of a species in all Slovak zoos. In general, vertebrates received more funding than invertebrates, and mammals were the preferred taxa by private contributors. In terms of funding, we propose that the perception of mammals as phylogenetically close to humans, and attractiveness factor, contribute to an advantage over less attractive and phylogenetically distant species. Conservation status also contributed to the amount of donations; however, the magnitude of these relationships was weak when compared to the effect of animal taxa. These results suggest that Slovak zoos might be more successful in raising donations by breeding threatened species, and raising public awareness about these animal species. Displaying popular, flagship species of non-mammal taxa may increase interest among the public as well, and may translate into a significant growth in the amount of donations.
